L10N from commodity to profit driver | Excerpts from Episode 73 | Bruno Herrmann, Paula McGrath

Welcome to Episode #73 of the Localization Fireside Chat! In this episode, Robin Ayoub is joined by Bruno Herrmann, an AI Deployment Strategic Expert, and Paula McGrath, owner of International Achievers. They discuss the transformative impact of AI on the localization industry, the human impact, and the need for upskilling and adapting to new demands.

### 📌 **Episode Highlights:**
1. **Introduction and Greetings** – Robin Ayoub sets the tone for the discussion.
2. **Guest Introductions** – Paula McGrath and Bruno Herrmann share their backgrounds.
3. **AI’s Transformative Impact** – Discussion on the significant changes AI brings to the industry.
4. **Adapting to New Demands** – The importance of upskilling and adapting to new technologies.
5. **Creating Value in the New Environment** – Strategies for suppliers to stay relevant.
6. **Collaboration and Innovation** – The potential for innovative partnerships and collaborations.
7. **Conclusion and Key Takeaways** – Summarize the critical points discussed in the episode.

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### **📅 Chapter List:**
0:00 – Introduction and Greetings
2:30 – Guest Introductions
5:45 – AI’s Transformative Impact
12:10 – Adapting to New Demands
19:35 – Creating Value in the New Environment
27:50 – Collaboration and Innovation
35:15 – Conclusion and Key Takeaways

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### **👥 Meet Our Guests:**
**Bruno Herrmann**
– AI Deployment Strategic Expert
– [LinkedIn](https://www.linkedin.com/in/brunoherrmann/)

**Paula McGrath**
– Owner of International Achievers
– [LinkedIn](https://www.linkedin.com/in/theachieversrecruitment/)

**Moderator: Robin Ayoub**
– [LinkedIn](https://www.linkedin.com/in/robinayoub/)

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